Client Stories: American Express Shop Small Campaign 2022/23

Client: American Express
Photography & Direction: Ejun Low

The Shop Small movement was created by American Express since 2010 and has grown year after year into a movement that supports small businesses around the globe. For the second year running, Pentaprism was trusted to photograph key visuals for this exciting project.

Our brief was to photograph local American Express merchants in a colourful and organic manner - capturing them indulging in their passion and craft. Over the span of two months, we made good friends, learnt a lot about how businesses are run, and even had the privilege of tasting fresh pastries and coffee. You can be sure we are looking forward to the next campaign again!